DogWalking Co.-Design Challenge
Duration: 3 hours
Role: UX /UI designer
Deliverables: User task flow, Prototype
Tool: Adobe XD
Prototype: Click here to open
This is a design challenge I finished within 3 hours. The company provided insights based on user data tracking and user research. I was required to design an onboarding process for a dog walker booking platform to fix an existing issue.
The company's previous onboarding process faced a conversion problem. Only 25% of the users who submitted a request ultimately hired a dog walker. The survey result shows most non-hiring users noted that the options suggested by the app “didn’t fit their needs.”
The company then introduced a more robust initial questionnaire to collect more data during the onboarding process. The new questionnaire led to a higher conversion rate but alienated potential users who think the flow is too long.
Design an onboarding process that enables two onboarding options:
(1) the detailed flow for the users with more specific requirements
(2) a quick-book option that asks for less information and allows users to rapidly submit requests
User Tasks and Flow
To better address the issues, I started with listing user tasks and focused on how to achieve a high conversion rate and keep the process simple at the same time.
The users are directed from the onboarding page to a form that initially displays the basic questions
Once completes the questions, users should have the option to request a dogwalker or provide more information
If the user selects provide more information, additional questions appear
Users receive a success message once finish requesting
The onboarding page. Users can easily notice the CTA button from the hero image.
The initial questionnaire. Users enter basic information.
Users can choose to request a recurring service.
The extended questionnaire. Users always have the “Request a Dogwalker” submission button floating aside.
When users successfully submitted the request, a success message shows up (left).
When users navigate away from the form before completing it, they will be prompted to submit the request as it is (right).
Learning and Challenge
I was required to finish this design in a very short period. I learned how to make quick decisions based on the information I have. I also realized how design can make an impact on gaining new users and increase conversion rates. If I have more time to work on this challenge, I will conduct usability testing and continue perfecting the design.