A UX researcher/designer based in Boston.

Cusco City Website & App

Duration: January 2020 to May 2020

Role: Project Plan, Visual Design, and Rapid Prototyping

Tool: Adobe XD, Adobe Illustrator, Adobe InDesign

Website: https://sophiaxu3.wixsite.com/visitcusco

Overview

This project includes three deliveries: a media campaign, a website, and a mobile app. All three deliveries serve the city of Cusco as different methods to attract potential tourists and to provide information to those who are interested in traveling to Cusco. I am the planner and designer in this project.

Media Campaign

For the media campaign, I started with a cover page showing the most famous place around Cusco, Machu Picchu, to attract people's attention. In the following pages, I included a basic introduction of the Cusco city and three beautiful spots around the city. Since this is a media campaign and people would not spend a long time on it, I controlled the page number within 5 pages.

Website Design

Based on the media campaign, I created a website for people who already got interested in Cusco, and wanted to know more about the city. I added travel tips, the city's location, and transportation methods to help users to prepare themselves before they visit Cusco.

*Note: www.BANDICAM.com is the tool I used to capture videos.

App Design

I created this app for those who are already interested in Cusco, and wanted to know more about the city. Other than information on the website, I added other information including the cost in Custo, and things to know before the trip (Local information about medical, time, food, language, shopping, clothing, plastic bags, and bathroom etiquette).

*Note: www.BANDICAM.com is the tool I used to capture videos.

© 2021 by Feiyang Xu.

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